
JOHANNESBURG — In a milestone 15 years in the making, Takealot Group, South Africa’s premier e-commerce ecosystem, has officially crossed the threshold into full-year profitability. The Group announced its annual financial results for the full year ending March 31, 2026 (FY26), revealing a record trading profit (aEBIT) of R171 million.
This represents a decisive R384.8 million turnaround from the R213.8 million loss reported in the previous financial year.
The historic turnaround was propelled by an 18% year-on-year surge in revenue, climbing to R17.7 billion. The result firmly establishes Takealot Group within an elite tier of home-grown South African technology enterprises operating at a billion-dollar revenue scale.
Scaling the Ecosystem
The Group’s growth momentum was highly visible across its consumer base, processing more than 60 million orders for over 6.2 million active customers during the fiscal year. This sustained demand drove a 14% increase in Gross Merchandise Value (GMV), signalling broad-based market adoption of the group’s digital and logistics infrastructure.
“Fifteen years after pioneering South African e-commerce, Takealot Group has reached a pivotal inflection point, transitioning into a highly profitable, cash-generative business with all three units profitable,” said Takealot Group CEO Frederik Zietsman. “At our core is an interdependent ecosystem leveraging world-class infrastructure to connect millions of customers, thousands of merchants, and nationwide partners.”
Group CFO Tessa Ackermann attributed the milestone to a long-term strategic vision. “Achieving full-year profitability is the result of years of disciplined investment and building operational leverage into our ecosystem, allowing us to expand without heavy capital expenditures,” Ackermann noted, adding that the group has established a structurally sound financial foundation for sustained margin growth.
Core Business Units Deliver High-Octane Growth
The group’s core divisions demonstrated robust operational health, each expanding their market footprints through targeted value propositions:
- Takealot.com: The group’s flagship general merchandise platform recorded 17% revenue growth and 15% GMV growth. Its highly successful Marketplace model remains a critical driver for local retail, now comprising 60% of total Takealot.com GMV and expanding its roster to 15,000 active sellers. Customer satisfaction also tracked upward, with the platform reaching a Net Promoter Score (NPS) of 72.
- Mr D: The hyper-local quick-commerce arm secured 11.5% revenue growth and 12.6% GMV growth. Growth was heavily anchored by a 38% year-on-year surge in grocery volumes, alongside a 52% expansion of local shops on the platform. High-profile partnerships with anchor tenants such as Toy Kingdom, Nespresso, Absolute Pets, and Wellness Warehouse bolstered its on-demand catalog. Meanwhile, the sub-hour delivery channel, TakealotNOW, solidified its position as a primary choice for quick-commerce general merchandise.
- Takealot Fulfilment Solutions (TFS): Positioned as the group’s logistics commercialization arm, TFS emerged as a major growth vector, posting a remarkable 93.5% year-on-year revenue growth by servicing external businesses. Operating out of eight distribution centres across 300,000 m², TFS now handles B2B courier services for over 3,300 marketplace sellers and powers e-commerce fulfilment for top-tier JSE-listed enterprises and major retail groups like Superbalist and Ares Group. Notably, TFS operates Africa’s largest commercial electric vehicle fleet, utilizing 280 EVs.
Synergy and Multi-Brand Loyalty
A substantial portion of the group’s cross-platform momentum was catalysed by TakealotMORE, the group’s subscription-based loyalty engine. Within just two years of its inception, the program captured over 25% of total Group GMV. Driven by a 74% year-on-year increase in active memberships, member orders skyrocketed by 263%, ultimately saving South African consumers nearly R700 million in transaction fees, delivery costs, and discounts during FY26.
Simultaneously, Takealot Group Advertising unlocked a high-margin revenue stream, generating a 35% year-on-year increase in Retail Media Revenue, bolstered by an 82% spike in average ad spend per advertiser. Operational efficiency was further modernized through the deployment of over 2,500 active AI agents across the ecosystem.

Socio-Economic Impact and Inclusion
Beyond the balance sheet, Takealot Group’s scale has increasingly integrated into the fabric of the South African macroeconomy. The platform currently enables over 30,000 small and medium enterprises (SMEs) across its various channels.
The logistics network has also proven to be a vital engine for gig-economy employment, supporting more than 17,000 active driver partners and over 12,500 personal shoppers—with a dedicated focus on expanding opportunities within township and rural economies.
“This milestone demonstrates what a purpose-led business can achieve and proves that long-term commercial viability can go hand in hand with socio-economic development,” said Tshepo Marumule, Group Executive for External Affairs and Public Policy. “The digital economy is one of the most powerful tools we have for tackling South Africa’s economic challenges.”

