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South African companies will through the initiative of the Department of Trade, Industry and Competition (DTIC) get to spread their footprint into other African markets being exposed to export and investment opportunities.
The DTIC will expose 15 South African companies to the Nigerian and Ghanaian markets through the Export Marketing and Investment Assistance (EMIA) scheme with its Outward Selling Mission to take place from 25 to 29 August 2025.
According to the Spokesperson of the Department Mr Bongani Lukhele, EMIA is a financial support programme designed by the DTIC to assist South African businesses in developing export markets, promoting their products and services abroad, and attracting investment into the country.
He explained that the structured programme driven by the DTIC will include trade and investment seminars, business-to-business engagements, site visits, and networking platforms across priority sectors such as mining equipment and technology services, Information and communication technologies (ICT), metals fabrication and infrastructure development (roads, rail, bridges, and ports).
The Minister of Trade, Industry and Competition, Mr Parks Tau, says that the mission underscores the DTIC’s strategic role in unlocking markets for South African businesses and advancing the objectives of the African Continental Free Trade Area (AfCFTA).
“Nigeria and Ghana are strategic partners in the West African region, both undergoing significant industrial and infrastructure development. This creates a wealth of opportunities for South African companies to contribute their expertise, while also gaining access to fast-growing markets,” says Tau.
He further highlights the DTIC’s proactive approach in positioning South Africa within the AfCFTA.
“The AfCFTA provides a platform to transform intra-African trade by reducing barriers and promoting value-added exports. Through initiatives like this Outward Selling Mission, the DTIC is ensuring that South African companies are equipped and supported to expand into new markets and build sustainable partnerships across the continent,” adds Tau.
He emphasises that the mission is also about deepening economic diplomacy.
“Our focus extends beyond trade. We seek to foster lasting partnerships, promote joint ventures, and advance inclusive growth that creates jobs and shared prosperity in both South Africa and West Africa,” concludes Tau.
the DTIC, working closely with the South African High Commissions in Nigeria and Ghana, will continue to provide technical and in-market support to ensure that participating companies engage effectively with local importers, government stakeholders, and project initiators.
By leading this mission, the DTIC reaffirms its commitment to stimulating demand for South African value-added goods and services, while contributing to increased production, investment, and employment growth back home.
