By 
The global economic shutdown due to the COVID-19 pandemic caused a serious dent on the tourism sector of South Africa, though the industry is showing some recovery, it is still way below pre-pandemic levels.
In 2019, tourism in the country was already on a decline path with 14.8 million people visiting the country, down from 15 million in 2018. The sector contributed 3.7% towards the GDP in 2019, translating into R209 billion. Equally so, the sector boasted a 4.7% (773 533) workforce in 2019.
According to Stats SA in its March 2025 report on tourism, the sector was still short of 12.8% compared to pre-pandemic levels; this is despite some of the gains made over the years. With South Africa experiencing a sluggish economy, it is not far-fetched to witness the slow paced recovery of the sector.
The Minister for Tourism in South Africa, Ms Patricia de Lile hosted the G20 Tourism Ministers Meeting in Mpumalanga on 12 September 2025, where the ministers agreed come up with a policy that will support the sector, help it to grow and be sustainable, to be resilient and inclusive. A way forward that can boost the economy of all states involved.
Reflecting on the state of tourism across the globe and in South Africa, de Lile said globally, tourism contributes $2 trillion in export revenues, supporting 371 million jobs and accounting for 10.3% of global GDP. In Africa, international arrivals grew by 9% in Q1 2025, outpacing global averages.
According to the Minister, the domestic tourism sector is showing positive signs of growth since July this year. According to Patricia de Lile, tourism contributes 8.5% to South Africa’s GDP, with over 880,000 visitors in July alone—a 26% year-on-year increase.
“The sector supports over 1.5 million jobs directly and indirectly, from urban hotels to rural homestays. This is not just about numbers—it’s about livelihoods, families, and futures,” said Minister de Lile.
To help further grow the industry, the minister outlined the four priorities of the sector to be sustainable, inclusive, resilient and forward-looking. She said firstly, government is investing on digital innovation to enhance travel and tourism start-ups and MSMES, secondly, government is prioritising tourism financing and investment to enhance quality and promote sustainable development.
Thirdly, air connectivity for seamless travel and lastly, enhanced resilience for inclusive, sustainable tourism development.
“Tourism is one of the world’s most powerful industries—bridging cultures, creating jobs, and opening doors to new experiences. But as it grows, so too does our responsibility.
We must recognise that tourism, if not carefully managed, can place immense pressure on the very environments and communities that make it possible. To secure the future of our industry, we must chart a new course: one that is green-conscious, sustainable and community-based and respectful of the natural world we depend on,” said Minister de Lile.
